{"id":82,"date":"2024-04-02T14:41:01","date_gmt":"2024-04-02T14:41:01","guid":{"rendered":"http:\/\/bradfordpublishing.marketing\/?page_id=82"},"modified":"2024-04-08T14:07:31","modified_gmt":"2024-04-08T14:07:31","slug":"email-marketing","status":"publish","type":"page","link":"http:\/\/bradfordpublishing.marketing\/?page_id=82","title":{"rendered":"Email Marketing"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">Target your audience with eye catching, custom emails! Email marketing or email blasts are custom, professional emails sent to a specific, targeted audience. We offer our email services in tiers from 0 to 25,000 email addresses. Target your audience by zip code, occupation, household income, age, education, children\/family, shopping activities, interests, political party, and many more.\u00a0<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>BEST PRACTICES<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Have a Good Call to Action (CTA)<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Why are you sending this email to your audience? Building your email list, visiting&nbsp;your website, or special offers\/promotions are all popular goals for CTA. Make sure people looking at the email have an easy and direct way to complete this goal.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Don\u2019t Rely on Images<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Some email programs\/apps don\u2019t load images right away when they&#8217;re opened. Some even require people to click to load the images. If your email is focused around images, your message could potentially not even be seen! Focus on creating clear, direct content and CTAs.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Design With Your Mobile Audience In Mind<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Over half of people look at their emails on their phones. Although our email marketing designs are all mobile-friendly, we have to remember to keep our information brief. Keep a CTA towards the top and make it easy to read.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Send On The Right Day<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Monday and Friday have a lower open and click rate compared to the other days. Tuesday and Thursday are the suggested &#8220;best days,&#8221; followed by Wednesday to send your email blast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Target your audience with eye catching, custom emails! Email marketing or email blasts are custom, professional emails sent to a specific, targeted audience. We offer our email services in tiers from 0 to 25,000 email addresses. Target your audience by zip code, occupation, household income, age, education, children\/family, shopping activities, interests, political party, and many [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":142,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-82","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"http:\/\/bradfordpublishing.marketing\/index.php?rest_route=\/wp\/v2\/pages\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bradfordpublishing.marketing\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/bradfordpublishing.marketing\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/bradfordpublishing.marketing\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bradfordpublishing.marketing\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82"}],"version-history":[{"count":2,"href":"http:\/\/bradfordpublishing.marketing\/index.php?rest_route=\/wp\/v2\/pages\/82\/revisions"}],"predecessor-version":[{"id":143,"href":"http:\/\/bradfordpublishing.marketing\/index.php?rest_route=\/wp\/v2\/pages\/82\/revisions\/143"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bradfordpublishing.marketing\/index.php?rest_route=\/wp\/v2\/media\/142"}],"wp:attachment":[{"href":"http:\/\/bradfordpublishing.marketing\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}